Candid, operating under the umbrella of Samaritan Counseling Center of Wisconsin, a non-profit behavioral health agency, is a wellness screening program appealing primarily to K-12 school districts. They came to me wanting something that matched SCC's current branding but carried its own distinct identity. They needed a logo that felt universal, inclusive, intelligent, and trustworthy. After a few rounds of options offered and revisions, the head profile/lightbulb motif was chosen and combined with a bold custom word-mark to make it legible and memorable and give it the solidity and credibility Candid itself upholds. 
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